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World's fastest women Elaine Thompson-Herah and Sha'Carri Richardson have now signed ambassadorial deals with top luxurious fashion brands ahead of the Paris Olympic Games.
Double Olympic champion Elaine Thompson-Herah has joined her American rival Sha'Carri Richardson in signing with a top fashion house after bagging an ambassadorial deal with Christian Dior ahead of the Paris Olympic Games.
Thompson-Herah is one of 15 female athletes named ambassadors for the French brand and becomes the first Jamaican sprinter to lead a campaign for a major luxury fashion house - reference to Richardson's partnership with Nike x Jacquemus collaboration.
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The deal marks her first partnership with a global fashion house, having signed with Puma and FLOW. She is also the only Caribbean athlete to make the list.
Other ambassadors of the Christian Dior team are US soccer star Alex Morgan, Hawaiian surfer Carissa Moore, swimmer Emma McKeon, and Japanese fencer Misaki Emura.
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A series of portraits of the newly-minted ambassadors will be displayed at Le Café Dior in La Galerie Dior at the brand’s historic flagship in Paris from July 24 to September 9.
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17:30 - 25.05.2024
Sha'Carri Richardson's new training video shows fast improvements, sends vital warning to rivals
World's fastest woman Sha'Carri Richardson may be back in her best shape after a new training video showed her fast improvements.
The world's fastest woman alive is set to open her 2024 season at the Prefontaine Classic Diamond League in Eugene - a start to her journey of gunning for a historic three-peat of sprint titles in Paris.
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