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Excitement is building up for the World Indoor Championships with more than 700 athletes seeking to descend in Glasgow fo the showpiece.
Excitement has already started building up with less than 50 days to go for the World Athletics Indoor Championships Glasgow 24 scheduled for March 1 to 3.
As per World Athletics, the race organisers have announced a new championships time creative has been unveiled for this prestigious world event, with the launch of a new strapline alongside athlete pictograms and city landmark sketches to bring a uniquely Scottish look and feel to the competition.
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More than 700 athletes are expected to compete in Glasgow with the championships falling within the qualification period for the Paris 2024 Olympics. This will give the event extra significance as competitors go for gold in front of the knowledgeable Glasgow crowd.
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This is the first time the World Athletics Indoor Championships have been hosted in Scotland, creating a fresh look for the event.
Using the Scots language, the event strapline ‘Where Gallus Meets Greatness’ signifies Scotland’s ambition as the perfect stage for events.
The phrase combines ‘Gallus’ the local vernacular for ‘daring and bold’ with greatness, a word commonly associated with major sporting champions. The strapline loosely translates to ‘Who Dares Wins’.
Championships Director, Stuart Campbell said: “I am delighted to unveil our new event look and strapline to mark 50 days to go until the World Athletics Indoor Championships get underway.
“With the world coming to Glasgow, it has always been a very important part of our mission to highlight Scotland’s unique cultural identity and I believe we have managed this, taking our thistle logo to the next level and reimagining it in the form of athlete pictograms.
“We were also very keen to incorporate the Scots’ language into our event strapline to give a sense of place and I believe we have managed this with the inclusion of the word ‘Gallus’ – a phrase that I’m sure will stir a passion embedded in Scots and Glaswegians alike.
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“I can’t wait to see the city and the venue come alive with our branding as we move closer to the starting blocks and welcome the world to Glasgow.”
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