Fans have given their different opinions concerning Sha'Carri Richardson being featured in a new ad with some angry at her for copying Shelly-Ann Fraser-Pryce's style.
Fans have clashed over a recent ad featuring Sha’Carri Richardson with speculation that she copied the creativity of Shelly-Ann Fraser-Pryce to execute the video.
The American was featured in an ad for Whoop, a leading brand that tracks recovery, cardiovascular strain, and sleep. In the video, Richardson is seen wearing a green Nike tracksuit on the track with some background music and is heard speaking.
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Fans have likened the video to Fraser-Pryce’s ad with Richard Mile, a swiss watchmaking brand where the Jamaican sprint sensation was also wearing a green track suit with some background music and she is heard speaking at the end of the video.
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A fan, Amber Smit, shared the two videos, comparing how both were executed, and was ranting about the five-time World champion having her authenticity stolen by the reigning World 100m champion.
She said: “For Shelly-Ann to have her likeness and image stolen from her is beyond disrespectful to me. If this was a white woman, black ppl would be outraged. This concept, music, scenery, and look are all the same for promo for the watch campaign.”
One X user commented on her post saying: “People don’t style themselves for commercials.” Another user, commented on the same post saying: “First of all, these aren’t even the same product. One of these is a Richard Millie watch, one of these is a product called Whoop, and they just happen to have similar styling. There is no plagiarism here.”
Another Richardson fan commented on the post saying: “Be mad at the creative directors, I don’t think Sha’Carri purposely did this.”
Daniel Rhino added another comment saying: “This was so intentional. I hate that we are allowing this to go down well.”
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“People say copying is the best but this is downright plagiarism. What is going to happen next regarding this?” another one asked.
Doctor Asha, another X user, commented: “Before someone starts Diaspora War III can you Twitter detectives pull up the details of these campaigns, and if this was the intention of the company or person? I want to save the Jamaica vs USA energy for the Summer Olympics.”