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Amazfit, a leading global smart wearables brand that Kelvin Kiptum had signed a deal will honour him with a donation of Ksh 13 million to his foundation and also donate profits from the sales of the newly unveiled Amazfit Cheetah Pro Kelvin Kiptum Commemorative Edition smartwatch.
Before his sudden demise, the late Kelvin Kiptum had just signed an ambassadorial deal with Amazfit, a leading global smart wearables brand, to enable him break the sub-two-hour marathon barrier at the NN Rotterdam Marathon.
The company which is owned by Zepp Health, a health technology company, announced its ground-breaking partnership in early February, weeks before Kiptum was involved in the accident.
As a way to honour the London Marathon champion, Zepp Health will pump about Ksh 13 million into the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder.
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The company has also pledged to channel the profits from sales of the newly unveiled Amazfit Cheetah Pro Kelvin Kiptum Commemorative Edition smartwatch, a special brand watch made in honour of the marathon legend.
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As per the PR Newswire, Zepp Health will pay homage to Kiptum’s legacy and his wish to see the colours of the Kenyan flag celebrated. The watch features the colours of the Kenyan flag and bears Kelvin's signature, embodying his indomitable spirit.
With only 235 watches produced, symbolizing Kiptum's world record marathon time of 2:00:35, a portion of these exclusive timepieces will be available for purchase at the Rotterdam Marathon Expo, where Kelvin aspired to break the two-hour barrier. The remainder will be offered online at Amazfit.com starting from April 11, 2024.
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Wayne Huang, CEO of Zepp Health said: "Kelvin Kiptum's unwavering passion for running and his commitment to community development deeply resonate with our values.
“Through our partnership with the Kelvin Kiptum Foundation and the launch of a commemorative edition watch, we honour Kelvin's enduring legacy, and continue his mission of empowering young athletes and fostering education and infrastructure in Kenya."
Amazfit will serve as the official sponsor and timekeeper of the Rotterdam Marathon. At the expo, runners will have the opportunity to pay tribute to Kiptum at the Amazfit booth, with commemorative stickers and a memorial wall available for tribute messages.
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At the Rotterdam Marathon, Amazfit will further celebrate Kiptum’s legacy by presenting a special trophy to his family and retiring his bib number 1. The finish line timer will also display Kiptum’s name when it reaches 1:59:59, to serve as a reminder of his relentless pursuit of excellence.
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