IOC to protect athletes from cyber bullying with the use of artificial intelligence

IOC to protect athletes from cyber bullying with the use of artificial intelligence

Abigael Wafula 19:49 - 08.05.2024

The International Olympic Committee plans to use artificial intelligence to help identify abusive posts targeting athletes and report them following Eliud Kipchoge's recent battle with social media attackers.

The International Olympic Committee has plans to incorporate Artificial Intelligence in their plans to identify abusive posts and report them to respective social media companies following the tragedy that befell former world marathon record holder Eliud Kipchoge.

The two-time Olympic champion found himself in the middle of chaos after fast-rising marathoner Kelvin Kiptum was involved in a horrible road accident that claimed his life in February. Kenyans on X (Twitter), could not keep their calm as they accused Kipchoge of being involved in the 24-year-old’s murder.

Kipchoge opened up to BBC Sports Africa, explaining how the trolls affected him and his poor show at the Tokyo Marathon and how his family’s life was threatened.

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Following his case and a ton of many others, the International Olympic Committee decided to come up with an initiative to curb online abuse since it not only erodes the mental and emotional well-being of athletes but also poses a threat to their physical safety and professional careers.

The IOC invented a measure that uses AI to help them identify and respond proactively and at scale to online abuse directed towards athletes.

“Following the success of this pilot, the IOC has engaged with a leading data science company to provide its Threat Matrix proactive investigation service to support the Olympic and Paralympic Games Paris 2024.

“The service shall be available to all competing athletes and is open to all entourage members and technical officials. This is the first time that such a tool will be utilised to protect so many athletes competing in so many disciplines at the same time and should also help us to better understand the challenges athletes face related to online abuse.

“If you will be competing at the Olympic Games Paris 2024, and you have a public-facing social media channel you will be automatically covered. However, if you would like to opt out of this service, you are able to do so before the service begins and at any time during the service. Please check the dedicated FAQs for more details,” the IOC said in a statement.

Follow the Pulse Sports Kenya X (Twitter) handle for more news.

On his part, Kipchoge believes the initiative by the IOC is a good step moving forward and it will save a lot of athletes from abuse.

"I think it's actually the right direction. They are now stamping their authority and their function as an organisation handling the athletes to safeguard them from abuse,” he said.

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