Kelvin Kiptum has signed a partnership deal with Azamfit, a leading global smart wearables brand, as he seeks to break more barriers at the Rotterdam Marathon and Olympic Games.
World marathon record holder Kelvin Kiptum has joined forces with Amazfit, a leading global smart wearables brand, as he seeks to break barriers at the Rotterdam Marathon and also make history at the Olympic Games in Paris, France.
The company which is owned by Zepp Health, a health technology company, announced its ground-breaking partnership with the reigning London Marathon champion.
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As an ambassador for Amazfit, Kiptum will utilize the Amazfit Cheetah Pro, which is approximately Ksh50,000 to manage his training and race performance, and the Amazfit Helio Ring, which goes for about Ksh330,000 to optimize his recovery, ahead of his major assignments this season.
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Kiptum was bubbling with excitement while speaking about the partnership noting that it would be a thrilling journey for him and he is eagerly waiting for what is in store for him.
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"Teaming up with Amazfit for this ground-breaking journey is truly exciting. The Amazfit Cheetah Pro has become an integral part of my training regimen.
"As I aim to break the 2-hour mark in Rotterdam and pursue gold at the Paris Olympics, I am confident that Amazfit will be my ultimate ally in pushing the limits of human potential. Together, we are set to redefine what's possible,” the Chicago Marathon champion said.
Zepp Health expressed its enthusiasm after signing the deal with the talented runner, with Pengtao Yu, the VP of Industrial Design, Brand and Consumer Marketing, saying: "We are thrilled about the collaboration between Amazfit and Kelvin Kiptum.
“As a health technology company, we are proud to support Kelvin's quest to break records and inspire individuals worldwide to pursue their own health and fitness goals.
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"This partnership is a testament to our commitment to empowering people to lead healthier lives through intelligent healthcare fitness solutions."
Having conquered marathons in Valencia in 2022, Chicago, and London in 2023, the 24-year-old runner aims to shatter the two-hour mark in Rotterdam in April 2024 and clinch gold at the 2024 Olympic Games in Paris.
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To aid his preparation, he will wear the Amazfit Cheetah Pro, a specialist running watch that features the MaxTrack dual-band circularly-polarized GPS antenna, which has been tested to reach 99.5% the accuracy of a professional GPS locator, along with the brand's innovative Zepp Coach - an AI solution that generates tailored plans and guidance for athletes looking to prepare for marathons in their optimal condition.
This partnership extends beyond the track, with Kiptum also utilizing the recently-announced Amazfit Helio Ring to take control of his recovery, with in-depth analysis of his sleep quality, mental and physical Readiness, and emotional state made possible by the smart ring's BioTracker and EDA sensors.