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World champion sprinter Letsile Tebogo secures a major endorsement deal symbolizing the fusion of athletic excellence with luxury branding
World 100m silver and 200m bronze medallist Letsile Tebogo has taken his success beyond the track penning an impressive endorsement deal with the prestigious wristwatch brand TAG Heuer.
The announcement by the Swiss-based luxury watchmaker comes shortly after they introduced former world champion Fred Kerley as their ambassador.
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15:38 - 15.01.2024
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TAG Heuer, renowned for their commitment to excellence in timekeeping, has found a parallel in Tebogo's extraordinary athletic prowess.
The partnership is a testament to Tebogo's rising star in the world of athletics, and his embodiment of TAG Heuer's values.
"In athletics, each stride paints a picture of excellence. @LetsileTebogo2's journey embodies the unwavering pursuit of precision, inspiring us from the track to the podium. The pursuit of dreams happens one stride at a time. #TAGHeuer," the brand expressed in a celebratory tweet.
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13:20 - 15.01.2024
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In 2023, he made history by ending Africa's long wait for a World Championships medal in the 100m, securing silver with a blistering time of 9.88 seconds.
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He did not stop there; he added a 200m bronze to his collection, clocking in at 19.81 seconds.
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12:21 - 14.01.2024
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Beyond the World Championships, Tebogo's dominance continued in the Diamond League.
His performances were consistently top-tier, highlighted by second and third-place finishes in Monaco and Paris in the 100m.
He also claimed victory in the 200m at Lausanne and bagged a second place in London over the same distance.
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11:04 - 14.01.2024
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The deal with TAG Heuer places Tebogo among the elite ranks of track and field stars who have ventured into the world of luxury brand endorsements.
It echoes the significance of Shelly-Ann Fraser-Pryce's own mega-deal with Richard Millie, underscoring the growing recognition of track and field athletes in the realm of high-end brand partnerships.
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