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After signing his record-setting contract with Adidas, triple World champion Noah Lyles has penned another money-minting deal with an energy drink company and has shed more light on choosing to work with them.
Triple World champion Noah Lyles is making money moves, thanks to his talent and charisma that sets him apart from other track and field athletes.
Adidas recently updated their contract with Lyles signing him to a reported $10 million deal that is said to be the richest in the sport of track and field since the retirement of Usain Bolt.
Lyles has now partnered with energy drink Celsius, who announced their partnership with the sprinter on Monday.
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12:24 - 11.03.2024
ATHLETICS Fred Kerley claps back at netizen who thinks he lacks charisma off the track
Fred Kerley has shut down an angry X (Twitter) user who was comparing his personality to that of Noah Lyles.
Speaking about the partnership with Yahoo, the two-time World 200m champion said: “To be honest, I'm an energetic guy. So, it only makes sense that I partner up with Celsius.
“And I mean, they said that they wanted to get into the Olympic space. And they wanted to get into track and field. And they felt that they needed the world's fastest man.
“And that's my title, the world's fastest man. So again, if they want to get into it and they want to get into it hard, if we align with the same goals, I feel that it's a beautiful partnership.
“We have that idea of wanting to chase dreams, reach for the stars. And I mean, come on. Everybody wants to be the world's fastest man.”
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Meanwhile, the American also commented on the news of people, including track rival Fred Kerley, expressing their frustrations on why he was included in the 4x400m relay team at the World Indoor Championships.
He noted that USTAF took a chance on him and he had to prove his worth to be given such a rare opportunity. He explained that he has so many accolades that prove that he can run fast.
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20:23 - 11.03.2024
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Lyles also extended a hand of gratitude to USTAF for giving him the opportunity, despite it being a last-minute decision for him to run.
“But I think I'll take the words of somebody who is a previous Olympian and has run on many relays themselves.
“They said, no spot is deserved on the relay. No spot is safe. Everybody has to prove their worth. And I was no different. They took a chance on me.
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10:21 - 05.03.2024
ATHLETICS Noah Lyles lists three crucial lessons track & field has taught him
Triple World champion Noah Lyles has opened up about the three things track and field has taught him since he turned professional in 2016.
“I felt that this was the meet where it was the lowest risk, but it was the highest stake situation for them to say, this is uncomfortable enough for him to be in a place where he's going to be put pressure on him, but also where, if we lose, we'll be OK. We'll know we can't use him again.
“Did I know I was going to run? Not until a few hours before the finals. But I was committed to the idea that, no matter what, I'm going to show you I'm available. If you want to write the script, then you have to be marketable, and you have to be winning,” he added.
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