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Olympic champion Noah Lyles has shared his next big move after dominating the track hinting at a high-profile collaboration.
Olympics 100m champion Noah Lyles is not just running the track these days—he is also running toward a new passion.
Fresh off his standout performance at the 2024 Paris Olympics, where he captured gold in the 100m and bronze in the 200m, Lyles is now setting his sights on the fashion world.
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In a recent interview with Emily Orozco of Access Hollywood, Lyles shared his vision for a future beyond the track.
"I truly wish to be able to put together my own fashion line, not actually sports-focused, but actually casual wear focused," he said.
Lyles, who made waves at the 2023 World Athletics Championships in Budapest with his controversial comments about NBA champions not being "world champions," is now channeling that same confidence into his fashion ambitions.
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When asked about the timeline for launching his clothing line Lyles did not pin down a specific date but his enthusiasm was evident.
"Someday for sure... I've always believed that I'm one phone call away from the person I need to get in touch with," he said, flashing a characteristic smile.
"So one day, I'm going to figure out that phone call, and I'm going to make a call, and we're going to get that done."
Lyles has six world titles, four Diamond League Finals trophies, and three Olympic medals under his belt, including the highly coveted gold in the 100m thus his success on the track speaks for itself.
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But as Lyles continues to train for his specialty, the 200m, and compete in the 4x100m relay, his aspirations off the track are equally ambitious.
The conversation with Orozco did not just stop at casual wear.
When the interviewer mentioned the possibility of collaborating with popular singer-songwriter Pharrell Williams, who has been working closely with Adidas—Lyles’ main sponsor—on various clothing lines, the track star’s eyes lit up.
"I already know the person to call for that one," Lyles said confidently.
"That might happen a little quicker than we think."
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