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World's fastest woman Sha'Carri Richardson and WNBA Chicago Sky basketball star Angel Reese are part of the leading faces of the new Beats by Dre Solo 4 headphones and wireless earbuds campaign,.
Premium audio gadgets Beats by Dre has launched a campaign for its new Solo 4 headphones and wireless earbuds, which has Sha'Carri Richardson, Angel Reese, and Naomi Osaka as the faces of the promotion.
The three ladies were chosen based on their influence in their various sports as the world's fastest woman, a WNBA Chicago Sky basketball star, and a multiple Grand Slam winner.
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In the campaign pictures curated, the creativity surrounded their respective fields in mind. The all-new line of Beats Solo Buds comes in four new colors including Matte Black, Storm Gray, Arctic Purple, and Transparent Red, retailing at $79.99.
For the new installation of Solo headphones, consumers will get new colour ways of Matte Black, Slate Blue, and Cloud Pink ($199.99), which all three ladies are sporting in the campaign.
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19:03 - 29.04.2024
Is Sha'Carri Richardson set for another disastrous Olympics after back-to-back losses?
Sha'Carri Richardson's brace of disappointing performances in the Diamond League has started stirring conversations questioning her readiness for Paris. Does she have what it takes to posses the top consistency and mental capacity like her Jamaican rivals?
“Our newly expanded Solo line delivers remarkable value, offering exceptional sound quality, battery life, and comfort in our most portable designs,” stated Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats.
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“Beats Solo 4 takes our bestselling headphone to the next level with outstanding performance upgrades, and the all-new Beats Solo Buds pack impressive power in our smallest product yet.”
It isn't the first time Beats by Dre has supported Richardson, as they've always been there through her highs and lows.
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In 2021, the American track star qualified for the Tokyo Olympics but was suspended from competing for a subsequent positive test of THC. Amidst the controversy, Beats featured her in an advertisement to launch its Beats Studio Buds.
It prominently featured Kanye West, who not only scored and edited the Ad but also used it to premiere his song ‘No Child Left Behind’ and announce his album ‘DONDA’. The collaboration highlighted the campaign's stunning visuals and emotional depth.
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Likewise in 2023, West showcased his inventive genius by incorporating Richardson’s phrase: “I’m ready mentally, physically, and emotionally, and I’m here to stay. I’m not bac,k I’m better" into his track ‘Vultures’ album.
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23:47 - 21.12.2023
Sha'Carri Richardson: Kanye West samples world's fastest woman in upcoming album after Nicki Minaj's rejection
World 100m champion showed the power of her influence again after Kanye West used her famous maxim in his upcoming album.
Despite an unimpressive start to the 2024 season after back-to-back Diamond League losses, Richardson's visibility and influence off-track keep soaring as she has now either led campaigns or signed ambassadorial deals with multiple brands this year, which are Sprite, Whoop, Android, Nike x Jacquemus, and Nike Air Max Dn launch.
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