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Sha'Carri Richardson's signature trait of painting her nails with colours of her sponsored brands can ignite a new trend in women's fashion.
World's fastest woman Sha'Carri Richardson has indirectly started another trend as fans have noticed how she's made her nails a signature trait in her sponsored projects.
The 24-year-old sprinter is one of the most recognised track and field athletes in modern times, and she is no stranger to social media virality. She is famed for running in style, be it her flamboyant technique that imitates levitation, her pronounced body tattoos and long fixed nails, or her colourful hairstyles, usually styled as wigs or attachment braids.
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With her contagious personality, fame, and influence, it's no surprise that top multinational companies are now signing her in ambassadorial and partnership deals.
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13:41 - 09.04.2024
Money Star: Sha'Carri Richardson Whoops' partnership deal with Van Dijk's multi-billion dollar fitness brand
Sha'Carri Richardson bagged another deal with a multi-billion dollar fitness brand that has soccer star Virgil van Dijk as an investor.
Interestingly, one thing that has stood out in her sponsored Ads is her nails being tailored to the brand's colour and logo, thus creating a new trend with her personality.
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Her campaign for Nike and Jacquemus collaboration saw her use the swoosh symbol on her nails, which was the first time it's been done by any female track star.
The same was true with her Andriod Ad using Google colours, and her Nike Air Max Dn Ad she featured alongside Drake and soccer star Erling Haaland.
And now the latest that has certified it being a signature trait is her partnership with fitness brand Whoop, painting her nails in the company's colour and using their logo.
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Richardson is known to be a trendsetter and with her influence, it won't be surprising when this becomes a culture in women's fashion.
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