Sha’Carri Richardson stuns in new Beats by Dre ad as she bids for strong outing at Prefontaine Classic

© Sha'Carri Richardson X.

Sha’Carri Richardson stuns in new Beats by Dre ad as she bids for strong outing at Prefontaine Classic

Joel Omotto 20:44 - 05.05.2024

American sprint queen Sha’Carri Richardson dazzled in a new audio campaign for Beats by Dre’s Solo 4 as she set her sights on a first win of the season on home soil on May 25.

World 100m champion Sha’Carri Richardson looked stunning as she starred in the latest campaign by Beats by Dre.

The American company, which primarily deals with consumer audio products, is one of the many brands that the American sprint queen promotes and she looked at ease in the latest ad.

Richardson spotted the white Beats Solo 4 in a series of pictures as she donned black Nike trainers while posing with the new device on the track and studio.

“Running it back with @beatsbydre My new campaign for Beats Solo 4 #beats partner," Richardson posted on social media.

Beat by Dre also detailed how music has become an integral part of Richardson’s career.

“Music helps Sha’Carri Richardson stay focused on the next finish line. The songs on her personal playlist reflect the many sides of her personality and remind her of her responsibility to stay true to her path,” Beats posted on music streaming platform Apple Music.

Richardson’s association with Beats by Dre dates back to 2021 when she started featuring in ads for the product.

Rap star Kanye West released his album on the day of Game 6 of the 2021 NBA Finals within a Beats by Dre ad featuring Richardson.

The commercial previewed the track “No Child Left Behind” from the album, an atmospheric cut showcasing West’s vocal over what sounded like an organ.

As Richardson ran the 100m sprint in slow motion, sporting Beats by Dre ear buds, West repeatedly sung: “He’s done miracles on me.”

The commercial was a strong show of support for Richardson following her suspension from Team USA’s Olympics squad after testing positive for marijuana that had seen Hollywood and sports stars rally behind her.

Richardson has not been up to scratch in her first competitive races of 2024. She was third at her second Diamond League meeting in Suzhou in 23.11, a race won by Great Britain’s Daryll Neita, who clocked 22.62.

The time she clocked was slower than her 22.99 a week earlier when she finished second at the Diamond League Meeting in Xiamen and she will be looking for her first victory of the season at the Prefontaine Classic on May 25.

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