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Olympic gold medallist Sha'Carri Richardson was in the limelight at the Super Bowl game, as she featured in a Nike Ad celebrating women in sports that also had other sports stars such as Caitlin Clark and Alexa Putellas.
Sprint queen Sha'Carri Richardson was featured alongside Caitlin Clark, Alexa Putellas, and other female sports stars in Nike's first Super Bowl 'So Win' commercial Ad in 27 years.
The world 100m champion and other notable Nike brand ambassadors in Jordan Chiles, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, JuJu Watkins, and Aryna Sabalenka made appearances in the groundbreaking Ad celebrating women in sports with narration by Grammy Award-winning Doechii.
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In the one-minute campaign, the key focus is on gunning for greater horizons while blocking out the external noises and naysayers. The brand steadfastly promoted the messages by capitalizing on the athletes’ individual image of success.
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10:09 - 09.02.2025
'I don't race for free' - Sha'Carri Richardson rubbishes IShowSpeed's request for a race before the start of 2025 Super Bowl
Paris Olympic medallist Sha'Carri Richardson made it clear he's not ready to race IShowSpeed unless she's paid.
During their appearances in the clip, every star athlete nods to Doechii's voice talking about breaking the norms: choose the ‘I can’ part when the outer world forces someone to believe, ‘You can’t win.’
Since Richardson extended her multi-million dollar deal with Nike, valued at $20,000,000, she has been featured in almost all campaigns and promotions for the shoe company, with one of her most recent notable appearances being featured alongside LeBron James for the Paris Olympic Games.
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At her debut Olympics in Paris, the 25-year-old claimed her first medal - a 100m silver medal and stepped up in the women’s 4x100m relay to anchor Team USA's women's squad to the gold medal.
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Richardson's partnerships and ambassadorial deals show how much her fame and influence have extended beyond the sport, and she continues to prove her status as the most marketable track and field athlete in the world presently and for the next few years.
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