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World Athletics World is currently testing a range of innovations, as part of their four-year business strategy, including the steeplechase mile and mixed 4x100m relay among other events.
World Athletics has unveiled a four-year business strategy dubbed the Pioneering Change (2024-2027) that includes a lot of changes in track and field.
As per World Athletics, the strategy has the key strategic priorities for the sport, with innovation to grow its global reach and the sport’s value sitting at the heart of the strategy.
Among the new developments, World Athletics will aim to introduce new events including the mixed 4x100m relay and a steeplechase mile, a take-off zone for horizontal jumps, improved efficiency of measurements, and new ways to decide tie-breakers in jumps using new technology. They will also review the weights of women’s shot put and javelin
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17:00 - 30.05.2024
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World Athletics also noted that there will be faster paced and more exciting events for millions of people to watch, both in the stadium and at home.
The board also plans to introduce more innovation across the board to bring athletes and fans closer together in and out of competition.
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They also plan to introduce more ways in which athletes can be the stars they deserve to be as they also seek more inclusive and accessible entry points into athletics as a competitor, a coach, a referee, a volunteer, or an administrator.
World Athletics also noted that they will reconfigure the summer season to conclude each season with a global championship event that ends the classic outdoor season with flair, entertainment and purpose and provides a season-long narrative and long-term calendar consistency.
“The launch of a new global championship in non-World Championship years so fans can enjoy an annual major global event and new funds can be raised for leading athletes and World Athletics.
“Insights-driven timetable principles which integrate the planning of competition, broadcasting and event presentation in major championship events delivering a more comprehensive experience for fans in the stadium and at home," the statement from World Athletics read.
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“Discipline reform to see if we can improve the entertainment and excitement value of the sport to help future-proof athletics, with a particular focus on field disciplines, race walks and combined events."
It was noted that all the new initiatives will be robustly tested and consulted on before any decision is taken to introduce them into mainstream championships. If they don’t test well, they will not be introduced.
Other innovation includes new ways to help athletes increase their earning potential in terms of prize money, promotion and initiatives, such as documentaries, that raise awareness of their extraordinary talent.
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“World Athletics has ambitious plans, a motivated network of more than 200 Member Federations, passionate athletes, coaches and meeting organisers and strong foundations delivered over the last eight years to take the sport to an exciting new level," said World Athletics president Sebastian Coe.
“Innovation across all facets of the sport will help to future-proof athletics and elevate the breadth and talent of our athletes, helping them and the whole sport maximise its potential and value.
"But it all starts with our events and our competitions. More events that attract more fans and broadcasters mean more money for our athletes, for our federations and more generally for our sport. This is the focus of our Pioneering Change four-year strategy (2024-2027)."
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