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Check out the new Jordan Tatum signature shoe that will debut at the All-Star game.
International sports corporation Nike in collaboration with the Jordan brand has unveiled the new signature shoe of Boston Celtics forward Jayson Tatum.
Two years after the Celtics forward confirmed he is getting a signature shoe, the Jordan Tatum 1 was unveiled on Sunday, February 19, 2023.
The new Jordan Tatum 1 is set to debut at the 2023 NBA All-Star game in Salt Lake City, Utah.
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Tatum on signature shoe
Tatum stated his intention to have a signature shoe two years ago when he joined the Jordan brand from the affiliated entity Nike.
While in an outstanding season with the Celtics, Tatum has been rewarded for his performance and brand off the court.
In an interview with the Nike website, Tatum explained that the new shoe creates a connection with his fans.
He said, “I want people to feel like they can connect to me. “I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players.
"The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way. So, I want this shoe to be a bridge between my fans and me to bring us closer together.”
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Tatum now joins Dallas Mavericks star Luka Doncic, and New Orleans Pelicans star Zion Williamson as the latest Jordan brand athletes to get a signature shoe.
Tatum a starter at the 2023 NBA All-Star game is now expected to show off his signature shoe with the basketball world watching.
The Zoo and Barbershop colorways of the Tatum 1 will be the first to drop on Friday, April 2023.
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