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Nintendo CEO revealed the company has no plans to change the current pricing strategy of the Switch despite stagnant sales.
Nintendo Switch is Nintendo's first console that combines gaming on the go and on the TV.
You can play in docked mode or in handheld mode, and that opens up the door to a whole lot of new gaming experiences.
The console first launched in 2017 and continues to sell well, and the games that are available on it definitely play a big part in that.
Unfortunately, the Nintendo staples are expensive, and they rarely ever get cheaper.
Gaming on a Nintendo Switch can be fun, and at the same time quite expensive.
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Even games that came out years ago, such as "The Legend of Zelda: Breath of the Wild," continue to remain the prices they were given at launch.
And with the recent decline of sales of the Switch, the question on whether the price will be slashed imminently has been finally answered.
Nintendo rules out price slash of Switch console
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Nintendo has ruled out a price cut for the Switch for the time being despite flagging sales of the console.
In an official Q&A summary posted in English, reported by Eurogamer, Nintendo president Shuntaro Furukawa addressed a question about the company's pricing strategy for the Switch, which has so far resisted a price cut since its launch in March 2017.
"As we continue the Nintendo Switch business over the long term, we have tried to preserve the value and prices of both hardware and software as much as possible," reads Furukawa's response. "We do not believe that policy needs to be changed at this point."
Furukawa spoke further about the current status of the Nintendo Switch, saying “The Nintendo Switch will soon enter its seventh year and has sold over 120 million units cumulatively, and we believe that it is entering uncharted territory in Nintendo’s dedicated video game platform business. In this environment, it will not be easy to maintain hardware sales at the same pace as before.”
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He added, “For this reason, our new challenge for the seventh year is finding ways to encourage users who are considering new purchases, replacement purchases and additional purchases to pick up a Nintendo Switch.”
“We believe that both new titles and evergreen titles can create opportunities for new users to purchase hardware. Furthermore, maintaining engagement with the hardware can lead to the introduction of new software.”
Nintendo sales in decline despite record breaking stats
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Despite the Nintendo Switch recently becoming the third-best-selling video game console of all time ahead of Sony’s PlayStation, the sales continue to decline year after year.
According to a report from DualShockers, Nintendo Switch sales were down 22.9% between Q1 of the 2022 financial year and Q1 of the 2023 financial year.
The Nintendo Switch is currently priced at $299 in the United States, while it sells for around N235,000 in Nigeria while the Nintendo Switch OLED is $349, while it sells for around N275,000.
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