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The French top-flight is set to be renamed 'Ligue 1 McDonald's' in a deal worth as much as €60 million (£51m/$65m).
Ligue 1 has decided to enter into a naming rights sponsorship deal with American fast food chain McDonald's, and this will see the league officially switch its name to Ligue 1 McDonald's from Ligue 1 UberEats, according to RMC Sport journalist Daniel Riolo.
Golden Arches take over
"They did not want to continue paying at that price… and there was an offer submitted to Vincent Labrune’s office [President of the LFP] with a tidy sum. It’s an offer from McDonald’s. They haven’t yet planned the comms for the junk food and everything, they’re working on it… It’ll be around €60 million over three years, it’s a clear increase," revealed Riolo regarding the lucrative deal.
McDonald's will replace Uber Eats, who have been sponsoring Ligue 1 for the past five years having entered into a deal with the league in 2019. Riolo further revealed that while the food delivery company used to pay €15 to €16m per year, the new deal with McDonald's will see Ligue 1 earn around €20m (£17m) per season for the next three years.
Commercial boost amidst Mbappe saga
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RMC Sport also adds that the McDonald's deal could help cushion the blow of Kylian Mbappe's imminent transfer to Real Madrid, with the loss of the Paris Saint-Germain star likely to have a negative impact on the league commercially. Reigning Ligue 1 champions PSG are once again favourites to lift the title this season as they enjoy a nine-point lead at the top of the table. The competition will resume on Friday, with Nice hosting Montpellier in the first match of the gameweek.
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