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LaLiga welcomes the AI-powered football expert bridging tradition and modernity.
In a landmark move that blends human creativity and artificial intelligence, LALIGA has introduced Alex, a virtual character designed to revolutionise the way fans engage with the sport.
Unlike a single-vision creation, Alex's design is the result of extensive data input and collaboration, reflecting the evolving landscape of sports entertainment.
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Pulse Sports Nigeria, one of over 30 international media organisations present at the unveiling on Thursday, garnered that Alex's appearance, personality, and content approach have been meticulously defined based on a wealth of information.
This includes audience data such as social media usage, preferences, interests, and consumption habits, ensuring he resonates with the digital-savvy fan base.
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Football-related data has also been carefully integrated, transforming Alex into a LALIGA expert.
Underpinning Alex's development is an ethical framework specifically designed for virtual characters, created by the University of Malaga.
This code of conduct promotes positive and respectful behaviour, aligning with LALIGA's core values and shaping Alex's interactions.
"Becoming the first league in the world to launch a virtual influencer reinforces our position as leaders in technological innovation within the sports industry,” LaLiga President Javier Tebas stated.
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“We will continue to work in this direction to remain at the forefront of the sector and find the best ways to stay even closer to our fans and spectators."
With the ability to tailor messages, engage personally, and maintain a coherent brand image, Alex is poised to become a powerful tool for connecting with younger audiences.
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Far more than just a digital figure, he serves as a bridge between tradition and modernity, uniting generations through technology and the values that have made football a global phenomenon.
"Alex is not just a character; he is a symbol of the evolving landscape of sports entertainment," the spokesperson added.
"As we continue to push the boundaries of what's possible, we're excited to see how Alex will captivate and engage fans in the years to come."
This innovative collaboration between human creativity and artificial intelligence has the potential to redefine the fan experience, blending the rich heritage of LALIGA with cutting-edge digital capabilities.
With Alex leading the way, the future of sports engagement is set to be more immersive, personalised, and true to the values that make the beautiful game a global passion.
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