AFC Leopards celebrate roaring success in Mashemeji derby ticket sales, breaking records with a diverse fan turnout and e-ticketing triumph.
Twelve-time storied Kenyan champions AFC Leopards have unveiled the staggering financial success of Sunday's Mashemeji Derby clash against arch-rivals Gor Mahia.
The pulsating encounter, held at the iconic Moi International Sports Centre, Kasarani, not only witnessed an electrifying showdown on the field but also a remarkable turnout in the stands, signaling a significant shift in the fortunes for AFC Leopards.
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Leopards proudly disclosed that a total of 12,172 tickets were sold for the highly anticipated derby, translating into an impressive revenue of Ksh 2,838,300.
Breaking down the numbers, the VIP section saw the sale of 60 VVIP tickets at Ksh 1,000 each, amassing a respectable sum of Ksh 60,000.
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The VIP tickets, priced at Ksh 500 each, were sold in abundance, with 666 tickets contributing Ksh 333,000 to the overall revenue.
The heart of AFC Leopards' support, the regular ticket category, recorded the sale of 1,561 tickets at Ksh 300 each, resulting in a total of Ksh 468,300.
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The real triumph, however, lay in the sale of 9,885 flash sale tickets, each priced at Ksh 200. This category alone brought in a substantial sum of Ksh 1,977,000. The diverse pricing strategy ensured that fans from all walks of life could partake in the thrill of the derby, contributing to both an unforgettable sporting spectacle and a lucrative financial windfall for the club.
In a statement expressing their gratitude, AFC Leopards acknowledged the unwavering support received from their dedicated fan base during the Mashemeji Derby.
Comparing the Mashemeji Derby windfall to their previous match, a 1-1 draw against Shabana, AFC Leopards saw a remarkable increase of Ksh 1,412,000 in revenue.
In the Shabana encounter, the club had collected Ksh 1,426,300, highlighting the immense impact and appeal of the Mashemeji Derby in drawing fans to the stadium and generating revenue.
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This historic clash marked the second instance of AFC Leopards implementing the new E-ticketing system, which made its debut during the previous fixture against Shabana.
The success of this electronic ticketing system not only streamlines the ticketing process but also provides valuable data for future planning and strategy.