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Thanks to their new deal with Nike, fans expect Barcelona to start challenging for the biggest names in the transfer market
Barcelona officially announced a monumental new partnership with Nike, securing a multi-year sponsorship valued at an estimated €1.7 billion over the next 14 years.
With this substantial boost in finances, Barcelona fans are rallying for the club to make high-profile signings, calling on the Blaugrana to aim for top global talents as they had done in the past.
Barcelona and Nike Confirm Record-Breaking Deal
The highly anticipated deal with Nike was ratified by Barcelona’s board members after negotiations accelerated in recent weeks.
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President Joan Laporta led the club in confirming the partnership, which will bring in approximately €121 million per year and set a new sponsorship benchmark in football.
This partnership consolidates Nike as Barcelona's main partner and official technical partner, supporting professional and amateur teams.
The agreement also allows Nike to play a strategic role in Barcelona's retail operations, collaborating closely on product creation, supply chain, and distribution worldwide.
In an official statement, Barcelona expressed excitement over the “new start” with Nike, praising the partnership, which is expected to financially empower Barcelona for years to come.
Fans call for big-name signings
With the financial backing from Nike, Barcelona fans are urging the club to return to its days of marquee signings and bring in world-class players to bolster the current squad.
In reaction to the announcement on social media, many fans expressed their hopes to see Barcelona target stars like Manchester City’s Erling Haaland, Nigerian standout Ademola Lookman, and other top talents such as Sporting CP’s Viktor Gyokeres and Bayer Leverkusen’s Florian Wirtz.
In recent years, Barcelona has relied heavily on developing talents from their famed La Masia academy, especially during periods of financial constraints.
However, with the new Nike deal expected to inject €121 million per year into the club's finances, fans are eager to see a new era marked by high-calibre acquisitions.
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