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A new study has revealed the most marketable footballers in the Premier League.
Manchester City striker Erling Haaland has surged to the top of a new study, positioning himself as the most marketable player in the Premier League.
With a blend of his phenomenal goals on the field and impressive digital engagement, Haaland’s influence stretches beyond the football pitch, dominating both social media and search engine metrics.
According to recent data from marketing platform Ahrefs, Haaland topped the charts among 430 Premier League players evaluated on Instagram followers, average monthly global searches, and TikTok popularity.
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The 24-year-old Norwegian striker boasts over 38 million Instagram followers and averages 2.5 million monthly searches worldwide, a record figure in the Premier League.
TikTok users have also propelled his popularity, sharing 184,100 posts under #ErlingHaaland.
This figures have contributed to Manchester City ranking as the most marketable team in the Premier League, attaining a perfect score of 30.
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Meanwhile, Liverpool star Mohamed Salah, with an impressive 63.3 million Instagram followers, trails closely behind Haaland as the second most marketable player.
His TikTok popularity, reflected in over 202,100 posts tagged with #MoSalah, continues to underscore his global appeal.
Premier League’s most marketable footballers REVEALED
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Aside from Haaland and Salah, several other players have demonstrated substantial market appeal.
Manchester City’s Kevin De Bruyne ranks third, with 26 million Instagram followers and an impressive 714,000 monthly searches.
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Notably, Mason Mount emerges as the most marketable English footballer in the Premier League, even amid his injury setbacks.
The Manchester United no.7 boasts the highest number of TikTok posts in the league with over 238,200.
The list is rounded off by Richarlison of Tottenham, Bruno Fernandes of Manchester United, and Arsenal’s Kai Havertz, each showing high levels of engagement on Instagram and TikTok.
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