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Shabana struck a 75-million shilling partnership with SportPesa on Thursday over a three-year period, but how will that money be used?
Football Kenya Federation Premier League (FKFPL)side Shabana last Thursday secured a significant three-year sponsorship deal worth Ksh 75 million from leading gaming firm SportPesa.
This partnership, which translates to Ksh 25 million annually, marks a major milestone for the club as it gears up for the 2024/2025 season . But how exactly will this financial boost be put to use? Let's break it down.
How will the money be used?
Shabana FC Chairman Jared Nivaton has emphasized that the primary focus of this sponsorship will be on ensuring that player and staff salaries are paid promptly.
With the club's annual operating costs estimated at Ksh 60 million, the Ksh 25 million from SportPesa will play a crucial role in covering these essential expenses.
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17:45 - 22.08.2024
Boost for Shabana as they agree multi-million partnership with SportPesa
Shabana have sealed a three-year partnership with SportPesa ahead of their new FKFPL season.
“Whenever we get any sponsorship, our priority has always been to cater for salaries. Last season, we were the only team that covered salaries on time the whole season,” Nivaton said.
“Not only salaries but also winning bonuses. We also had to dip into our pockets on occasion to make sure the club continued operating without affecting the playing staff and technical bench.”
This financial stability is vital for maintaining morale and performance levels within the team. In addition to salaries, a portion of the sponsorship funds will be allocated to winning bonuses and player incentives.
Last season, Shabana FC consistently rewarded players with bonuses, a practice that will continue to motivate the squad in their quest to break into the top half of the league standings.
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09:17 - 03.08.2024
FKFPL fixtures released: Who will Gor Mahia & AFC Leopards face in their first matches of the 2024/25 season?
Find out who Gor Mahia, AFC Leopards, Shabana and other FKFPL teams will face when the 2024/25 season commences on August 24.
Exploring additional revenue streams
While the SportPesa sponsorship is a significant boost, it is not the club's only source of revenue. Shabana FC also benefits from broadcasting deals with companies like Azam and KBC, which could contribute up to Ksh 10 million.
Additionally, matchday revenue from ticket sales will supplement these funds, allowing the club to manage its finances more effectively.
Nivaton also hinted at ongoing discussions to secure more sponsorships. “We are in negotiations with other non-betting organizations to come on board.
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10:44 - 21.07.2024
Pamzo reveals how he plans to ensure Shabana are not relegation candidates again
Shabana coach Sammy ‘Pamzo’ Omollo has provided his recipe for success at Shabana and feels it will be enough to make Tore Bobe comfortable in the FKF Premier League.
"We are in negotiations with them to see where we can give them exposure, maybe the shorts, the sleeves, and in a few weeks, we might have somebody coming on board again, and we will be grateful.”
Shabana’s 2024/2025 season plans
As Shabana FC gears up for the new season, they have made significant moves in the transfer market to bolster their squad.
The club has brought in notable signings such as Elvis Osok and Titus Achesa from Posta Rangers, Kevin Omundi from MCF, and Cliff Nyakeya from AFC Leopards. These additions will give head coach Sammy ‘Pamzo’ Omollo a range of options as he prepares the team for a challenging campaign.
Shabana FC’s season kicks off with an away match against Bidco United at Thika Stadium on Saturday, August 24th. With the financial backing from SportPesa and a strengthened squad, the club is poised to make a strong statement in their second season back in the top flight.
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09:30 - 24.07.2024
Analysis : Coach Leo Neiva's 'samba-style' vision for Gor Mahia as evidenced in CECAFA outing
Gor Mahia did not have a good campaign at the CECAFA Kagame Cup under new coach Leo Neiva, but is there light at the end of the tunnel with the coach looking to play Brazilian-esque 'samba style' football?
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