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The logo reveal was led by FIFA President Gianni Infantino and former football star Ronaldo Nazário, captivating the audience with its innovative design.
In a spectacular ceremony held at the Griffith Observatory, FIFA officially unveiled the highly anticipated logo for the 2026 World Cup, set to be jointly hosted by Canada, Mexico, and the United States.
The event was a celebration of football's ability to bring the world together, emphasizing the tournament's role as a global celebration of unity and inclusivity.
The logo reveal was led by FIFA President Gianni Infantino and former football star Ronaldo Nazário, captivating the audience with its innovative design.
Breaking new ground in World Cup emblem history, the logo prominently features the coveted FIFA World Cup trophy at its centre, set against a vibrant background displaying the year '26' in bold typography.
The introduction of the emblem marks the first time that the FIFA World Cup trophy has been incorporated into the official logo, representing the tournament's prestigious nature and the pinnacle of football excellence.
The design language reflects the innovation and progress of the tournament, aiming to resonate with fans across the globe.
Infantino expressed the significance of the occasion, stating, "It is a very special and emotional night marking what the next World Cup will be, with a message of togetherness and unity."
He continued, "Football unites the world and has to also unite the younger generation in a world which seems to be more and more divided."
"This is a new World Cup for a new era. It is a game changer. Through FIFA World Cup 2026, we welcome you to the biggest moment in history, a moment that brings the whole world together."
He concluded with the rallying cry, "We are going to bring the whole world together like never before."
Accompanying the logo reveal, FIFA introduced the "WE ARE 26" campaign, empowering people, places, and communities to play an integral role in the launch of the official brand for the 2026 World Cup.
The campaign features portraits and stories of individuals and experiences that await fans in 2026, inviting everyone to join in and contribute to the tournament's success.
Infantino highlighted the campaign's significance, saying, "We are 26 is a rallying cry.”
“A moment when three countries and an entire continent collectively say: We are united as one to welcome the world and deliver the biggest, best, and most inclusive FIFA World Cup ever."
The brand reveal event also marked the start of the campaign across the 16 host cities, with each city launching its own version of the core brand design.
This diversity adds to the excitement and anticipation of the first-ever 48-team World Cup, showcasing the tournament's broad reach and the spirit of unity that binds nations together through the beautiful game.
As the countdown to 2026 begins, football fans around the world eagerly anticipate this historic World Cup, where the power of sport will transcend boundaries, cultures, and differences.
The logo and campaign embody the shared vision of unity, diversity, and inclusivity that will define the tournament and create lasting memories for fans and players alike.
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