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Nigeria, a vibrant nation with over 300 ethnicities, finds a powerful common ground in football. For over a decade, Guinness has been a key player in this passion, crafting unforgettable experiences that go beyond just watching the game.
Guinness recognized football as more than just a sport; it's a beating heart for the nation. They saw an opportunity to unite diverse Nigerians under the banner of the beautiful game. This vision manifested in a record-breaking feat: unveiling the world's largest Nigerian jersey in 2013 – a powerful symbol of unwavering support for the Super Eagles. It wasn't just clothing; it was a battle cry.
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Guinness understood that support goes beyond giant displays. They launched the "Fly with the Eagles" campaign, sending 200 super-fans on an unforgettable journey to cheer on the Nigerian team live in South Africa, culminating in their glorious AFCON 2013 victory.
Recognizing the burning love for the Premier League, Guinness became the official broadcast partner with Multichoice/SuperSport. Their commitment didn't stop there. Consumer promotions and celebratory ad campaigns like "Every Minute Made of More" kept the excitement bubbling throughout the season.
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Guinness wasn't just about the big leagues; they believed in nurturing local talent. In 2017, they brought an icon, Thierry Henry, to Nigerian soil, igniting a fire in young players' hearts. This was followed by a partnership with Rio Ferdinand in 2018, celebrating the unwavering spirit of Nigerian fans with a nationwide tour.
Taking things a step further, Guinness launched Guinness Night Football in 2019 – a multi-sensory extravaganza featuring nighttime five-a-side matches across Africa. This wasn't just a tournament; it was a celebration of passion, featuring teams battling it out under the floodlights. The final night in Lagos featured celebrities like Rio Ferdinand not just cheering, but joining fans in the games. To top it off, electrifying performances by top African artists blended music and football for an unforgettable experience.
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Even after the pandemic, Guinness remained a supporter of football culture, renewing their partnership with SuperSport to ensure Nigerians wouldn't miss a single Premier League moment. Relentless in their dedication. In 2022, they surprised 20 super-fans with a trip to witness the magic of the EPL live in London.
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Understanding that fans deserve more, Guinness launched Guinness Matchday in September 2023. This campaign delivers epic live football viewing experiences in major Nigerian cities. Featuring giant screens, 360-degree surround sound, and celebrations of culture through music and fashion, it goes beyond simply watching the game. The resounding success speaks for itself, with over 500,000 fans directly reached and a massive digital footprint.
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Guinness' commitment extends beyond one-off events. Partnerships with giants like MTN and Showmax ensure fans enjoy data discounts and free access to live matches, extending the reach of the beautiful game further. This dedication to creating unforgettable experiences is what truly sets Guinness apart.
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This is just one chapter in the incredible story of Guinness and Nigerian football fandom. It's a story of passion, dedication, and a shared love for the game. As the next chapter unfolds, one thing remains certain – Guinness will continue to weave its magic, stitching football even deeper into the very fabric of Nigeria. Stay tuned, football super fans, because the future promises to shine even brighter.
Guinness, the premium brand popular for its knockout marketing and legendary sports sponsorships, is taking its Premier League partnership to the next level. Expect Guinness to take the best shot (pun intended!) at creating unforgettable experiences for Superfans. We're talking innovative activations, electrifying events, and a celebration of the beautiful game – both on and off the pitch.
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This partnership is about fostering the incredible community of Premier League fans in Nigeria and around the globe. Get ready to connect with your fellow supporters, share your passion for the league, and witness the magic of Guinness come alive throughout the season. So, lace up your virtual boots and prepare for an epic Premier League experience – courtesy of Guinness!
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