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Check out the brands sponsoring several stars of this weekend's El Clasico.
Ahead of this weekend’s El Clásico, most fans will most certainly be glued to the action at the Santiago Bernabeu Stadium, watching the epic rivalry between Barcelona and Real Madrid unfold.
However, beyond the pitch, another battle rages as sportswear giants like Nike, Adidas, Puma, and Under Armour compete fiercely for sponsorship supremacy.
While Barcelona and Real Madrid vie for victory, the major brands behind these stars are vying for visibility in one of the world’s most-watched football spectacles.
In this article, Pulse Sports reveals the brand names behind the success of Barcelona and Real Madrid’s superstars as per Dario AS' report.
Brands who sponsor Real Madrid players
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The battle for brand dominance is intense, with Nike and Adidas securing most of the key Real Madrid roster, leaving just a few players for rivals Puma, Under Armour, and New Balance.
For Real Madrid, Nike takes the lead, with 11 players representing the brand, including Kylian Mbappé, Vinicius Jr., and Luka Modric.
Nike (11)
Thibaut Courtois, Vallejo, Fede Valverde, Luka Modric, Eduardo Camavinga, Tchouaméni, Dani Ceballos, Vinicius Jr., Kylian Mbappé, Rodrygo and Arda Güler.
Adidas (8)
Lunin, Militão, Lucas Vázquez, Ferland Mendy, Fran García, David Alaba, Jude Bellingham and Brahim Díaz.
Under Armor (1)
Antonio Rüdiger.
Puma (1)
Dani Carvajal.
New Balance (1)
Endrick.
Brands who sponsor Barcelona players
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Barcelona’s dressing room leans heavily toward Adidas, with 14 players, from long-serving goalkeeper Marc-André ter Stegen to the rising star Lamine Yamal.
Yamal’s loyalty to Adidas seems fitting.
Nike, however, has secured a select roster of six Barça players, including the Blaugrana’s prolific Polish striker Robert Lewandowski and former prodigy Ansu Fati.
Adidas (14)
Ter Stegen, Iñaki Peña, Pau Cubarsí, Jules Koundé, Andreas Christensen, Eric García, Héctor Fort, Pedri, Dani Olmo, Pablo Torre, Marc Bernal, Lamine Yamal, Raphinha and Ferrán Torres.
Nike (6)
Alejandro Balde, Araujo, Gavi, Frenkie de Jong, Robert Lewandowsky and Ansu Fati.
Puma (4)
Iñigo Martínez, Gerard Martín, Marc Casadó and Pau Víctor.
New Balance (1)
Wojciech Szczęsny
Under Armour (1)
Fermin Lopez.
While Nike and Adidas lead, other brands also play a part, with Puma, Under Armour, and New Balance capturing a handful of high-profile players on both sides.
Puma’s sponsorship of Madrid’s Dani Carvajal and Barça’s Iñigo Martínez adds a unique edge to the brand battle.
In this commercial El Clásico, Nike’s grip on Real Madrid and Adidas’s domination over Barcelona is almost as heated as the actual match.
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