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Since opening its first office on the African continent in South Africa in 2015, La Liga has continued to have an active, growing presence.
In a joyous week-long festival to commemorate Africa Day, the Spanish top-flight LaLiga showed that the heartbeat of the continent pounded stronger than ever by celebrating the league’s phenomenal growth on the African continent.
Events in South Africa, Nigeria, Ivory Coast, Mozambique , Angola, Kenya and Tanzania were organized in efforts by LaLiga to recognize this growth.
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Africa Day is celebrated worldwide on May 25, marking the day the Organisation of African Unity was founded in Addis Ababa in Ethiopia in 1963 to fight colonialism, racism and apartheid and to reflect on the progress the African continent has made and the challenges it continues to face.
But how exactly did each of the seven countries celebrate this unique day?
How the seven countries celebrated Africa day
- Kenya
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In Nairobi, Kenya, a truck branded with LaLiga-themed African infographics embarked on a roadshow that commenced in Ligi Ndogo, through Camp Toyoyo and ended at MYSA, where the day was celebrated by the academy kids who competed for prices like merchandise up for grabs.
Interviews were also conducted with locals on the perception of LaLiga and African players.
2. South Africa
In South Africa, LaLiga hosted an event at the FIVES Futbol pitch in the trendy Maboneng precinct in downtown Johannesburg on Saturday 27 May,.
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The South Africans celebrated Africa’s legacy in the league through entertainment from local DJ’s, a gallery of images of famous African LaLiga players over the years, an exhibition of LaLiga jerseys, and delicious local food courtesy of partner Hollywoodbets.
3. Tanzania
Local food, culture, and music formed a big part of the Africa Day celebrations in Tanzania, with performances from local dancers, including the famous Maasai dance, acrobatic shows, and a barbecue with popular local delicacies such as goat meat.
In the sea side city of Dar es Salaam, there was also a LaLiga-themed graffiti mural unveiled as part of the celebrations.
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4. Nigeria
In Nigeria, LaLiga’s Africa Day celebrations coincided with the country's annual Children’s Day. It celebrated the country’s different diverse cultures.
Various local schools participated in the activities, which included cultural dramas, cultural fashion show and dance which served to promote diversity, inclusion and equality.
5. Angola & Mozambique
In Angola and Mozambique, LaLiga sponsors Puma were the main partners of a FUTLIGA tournament with 60 companies and LaLiga activations during the tournament.
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7. Ivory Coast
Ivory Coast marked the celebrations with football, with 10 teams participating in the activities and local Maracana bloggers covering the colorful event live.
Why are La Liga invested into African Football?
For LaLiga the heartbeat of Africa pounds stronger than ever as the league looks forward to celebrating Africa Day festivities across the continent and encourages fans to join the party in their local regions.
LaLiga continues to vehemently support the fight against racism in football and the dignity of players from all walks of life, while celebrating the tremendous strides African players have made in adding huge value and quality to LaLiga.
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Since opening its first office on the African continent in South Africa in 2015, LaLiga has continued to have an active, growing presence, which is now reflected in the fact it has offices in seven different African countries including Kenya.
The league prides itself in immersing LaLiga in local communities and football culture and with content geared for the region, such as its popular LaLiga African MVP Award for the top-performing African players in the league and with its LaLiga Loca show focusing on the African stars past and present who have lit up LaLiga.
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