Nigeria's third-tier league unveils growth in the last decade

NLO ten years journey unveiled

Nigeria's third-tier league unveils growth in the last decade

Hassan Abdulsalam 06:53 - 27.04.2023

Nigeria Nationwide League One celebrates ten years of excellence as the 2023 season is set for kickoff.

The Nigeria Nationwide League One (NLO) has unveiled its growth in the last ten years.

Nigeria's third-tier league revealed its achievements during a media briefing at the Teslim Balogun Stadium, Surulere, Lagos, on Wednesday to update sponsors, corporate organizations, and football stakeholders on its activities over the past decade.

NLO

The event's theme, "2013-2022: A Decade of Growth," highlighted the league's goals and long-term ambitions while also celebrating the league's accomplishments over the previous ten years.

The league provides young Nigerians with an opportunity to develop their skills and reach their full potential while promoting community, respect, inclusivity, and growth.

madiba
Madiba are NLO defending champions

NLO revealed that with over 20,000 players, coaches, officials, and over 8,000,000 match-day attendance per season, the NLO represents a significant opportunity for businesses to achieve their objectives.

NLO: The Home of Talents

NLO’s Chief Operating Officer, Olushola Ogunnowo, said the primary objectives of the league are to reposition the league as a key resource base for other local and international leagues, professionalize its operations, and generate interest from corporate organizations.

Ogunnowo
Olushola Ogunnowo

He added that to achieve these objectives, the league has adopted a growth strategy anchored on good corporate governance, administration, and management reforms, the implementation of these reforms in its season operations, and the activation of strong brand-building initiatives.

He said, “Our goal is to make NLO the access market for grassroots football in Nigeria and the youth football target market. We aim to produce the highest number of youths participating in the NLO at the grassroots level and continue to strive for and maintain official recognition of the Youth League from FIFA and increased interest from foreign clubs because of our Youth League.”

On her part, NLO’s Marketing Consultant, Nkechi Obi, emphasized the importance of NLO’s success in becoming recognized as the access market for grassroots football in Nigeria.

NLO CEO, Olushola Ogunnowo

She said, “NLO product consolidation is driven by deliberate brand optimization and value chain development, partnerships, and sustainable community engagement, as well as media activations and content creation.” She also stated that full details of NLO’s 2023-2032 Decade of Consolidation will be made public at the Official Unveiling of NLO Partners and Season Activation Plans in May."

The 2023 season will feature 420 clubs and will kick off on May 3rd with a season-opening game between Kano Pillars Jnr and Kwankwasiya United FC at the Sani Abacha Stadium, Kano.

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