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adidas have announced a first-of-its-kind four-week-long footwear design tournament with 16 of the world’s most iconic sneaker stores going head-to-head for the chance to be crowned champions.
One of the world’s leading sportswear brand adidas have launched a global sneaker design tournament to let creatives showcase their skills on the big stage.
This comes amid the ongoing economic issues the company is faced with, having seen their shares dip spectacularly last week.
Adidas Consortium Cup
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Organized in a four round knockout format, the Consortium Cup will see 16 sneaker stores battle it out for the title of the ultimate creative designer.
The opening round of the tournament kicks off on February 16th stores involved in the tournament include: Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita Sneakers.
These brands will compete in a series of sneaker design inspired challenges for four weeks, with the Round of 16 focussing on adidas’ classic silhouettes, the Quarterfinal highlighting the Three Stripes’ basketball legacy, the Semi-Final exploring running innovation, and a top-secret Finale.
Each round is also expected to take on a specific theme related to the brand’s storied heritage.
A statement read: “Every Thursday the competition will open for 48 hours - everyone holding a Confirmed account will be able to vote for their favorite designs directly in the app.
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“The store receiving the most votes in each matchup will progress deeper into the tournament. The winning shoe from each round will be produced in limited quantities and made available for purchase at a later date – with a total of 15 sneakers making it from concept to store shelves.”
However, throughout the duration of the tournament, Confirmed will play host to an array of content – from behind the scenes looks to gameday style analysis by British OAPs - Snoochie Shy and Craig Mitch.
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