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Ahead of the Super Bowl final, October's Very Own collection is set for launch on February 3.
With two weeks to go until the Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles, NFL fans are gearing up for another exciting showdown as the build-up continues to Super Bowl LVII.
It is also common that new apparel and merchandise is released so that fans can show off in their favorite team's colors and crests, especially if the apparel brand is endorsed by a popular celebrity.
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OVO set to launch NFL Collection ahead of Super Bowl LVII
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Canadian rapper Drake, who is one of the most successful musicians of the last decade, owns a clothing line brand, called OVO (October's Very Own), and in a partnership with the NFL announced that on Friday, February 3, he will be releasing an entire line inspired by the league's teams.
OVO announced its new collection via its official social media pages, with several designs featuring American rap icon Lil Wayne modelling for the new collection.
In some of the images posted on OVO's Instagram account, Wayne is shown sporting the Green Bay Packers models.
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In addition to sweatshirts and jackets, the collaboration between NFL and OVO will also include limited edition T-shirts.
The collection will also be available for purchase starting this Friday, February 3 at OVO stores, NFLShop.com and the store’s official store.
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When is the Super Bowl LVII?
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The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion.
It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game.
Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021.
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Winning teams are awarded the Vince Lombardi Trophy, named for the coach of the Green Bay Packers who won the first two Super Bowls.
This year’s Super Bowl LVII will be played between the American Football Conference (AFC) champion Kansas City Chiefs and the National Football Conference (NFC) champion Philadelphia Eagles as they seek to dethrone defending champions Los Angeles Rams.
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The game is scheduled to be played on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona.
The Super Bowl is among the world's most-watched single sporting events and frequently commands the largest audience among all American broadcasts during the year.
It is reportedly second only to the UEFA Champions League final as the most watched annual club sporting event worldwide.
Super Bowl LVII Halftime Show
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On September 23, 2022, Apple Music was announced as the new naming rights sponsor of the Super Bowl halftime show, replacing Pepsi, which had sponsored the previous ten halftime shows.
On September 25, Barbadian Billionaire singer and entrepreneur Rihanna, who has previously dated Drake, was announced as the headliner of the halftime show.
This event will mark Rihanna's first live performance in over five years.
Last year, fans were treated to performances from the biggest music stars in America with the likes of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, headlining the show.
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