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Koundé has once more gone viral after starring in Jacquemus’ latest campaign.
Barcelona star Jules Koundé has stepped into the limelight as the face of Jacquemus’ latest “La Casa” campaign.
This collection, unveiled in Capri amidst the stunning backdrop of the Villa Malaparte, draws inspiration from surrealism, a hallmark of designer Simon Porte Jacquemus.
The choice of Koundé reflects not just his athletic prowess but also his burgeoning status as a fashion icon.
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The campaign's whimsical visuals feature a paper mansion that juxtaposes elegantly with vibrant, eye-catching outfits, showcasing Koundé in a range of styles that meld sport and haute couture.
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Featured in a sky-blue cardigan paired with a hyper-pink tie and zebra-striped loafers, Koundé captures the essence of modern fashion.
The campaign also sees Koundé lounge in coastal knits and tailored shorts, suggesting a relaxed yet refined aesthetic.
This marks a significant evolution in Koundé’s public persona, positioning him alongside other notable figures like rugby player Yoann Maestri and global superstar Bad Bunny, who have previously collaborated with the brand.
Koundé shines as Surrealism meets Style in Jacquemus’ latest campaign
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The surrealist elements of Jacquemus’ latest campaign extend beyond the visuals. In one striking scene, Koundé finds himself atop a mountain of suitcases, a metaphor for the multifaceted life of an athlete constantly on the move.
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Another striking image features him in an all-black ensemble, driving a mini car, evoking a sense of playful sophistication.
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Notably, Koundé is also seen ironing a classic yellow polo shirt in a preppy aesthetic, complete with a blazer and striped tie—a nod to traditional schoolboy charm.
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The campaign reaches new heights with a viral video showcasing Koundé in a unique, avant-garde style moment, where he is whimsically painted with what appears to be whipped cream.
This playful approach aligns perfectly with Jacquemus’ ethos of merging art and fashion, not only reinforces his position in the world of football as the most fashionable but also cements his role as a style innovator.
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