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Netflix subscribers can now pursue their fitness goals using exclusive content on the streaming platform courtesy of one of the biggest sports brands on the planet.
Nike has partnered with digital streaming platform Netflix on an initiative called the ‘Nike Training Club’.
The Nike Training Club consists of an initial 46 videos of exercise content which is now accessible on the streaming platform, as per report from Deadline.
The entire series will feature 30 hours of “motivating exercise sessions” and is also available in multiple languages.
Nike Training Club on Netflix
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The Nike Training Club content on Netflix is broken out into segments with titles like “10 Minute Workouts,” “20 Minute Workouts,” “Bodyweight Burn” and “High Intensity Training,” each of which contain multiple short episodes.
The series also offers a variety of different types of guided exercise, such as cardio and yoga.
The branding of Nike’s new Netflix series is a great idea to help the audience with perfectly mapped-out workout and fitness plans.
The brand has a mobile app named Nike Training Club, also known as NTC+, which offers health related content, tools for setting health goals and advice from wellness experts.
According to a report from Consumer Goods, the partnership comes as Nike has been touting its “culture of innovation” as key to its continued growth.
Nike's plans to expand Sports partnership network
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The launch of Nike Training Club on Netflix also comes as speculation continues about Netflix’s plans to expand the types of content it offers.
Nike has focused both on selling products and building customer loyalty via its popular mobile apps.
The company does not appear to be going it all alone, however, as it has also discussed the value of its partnerships with such retailers as DSG, JD Sports, Zalanado and Topsports as part of its recent successes, Forbes reports.
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