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Reebok honors black Greek organizations with their latest apparel collection.
Reebok released its brand new Yard Love Apparel Collection, a hoodie and t-shirt capsule paying a tribute to historically Black Greek organizations.
The pieces come in seven color combos used by the Divine Nine and honor the organizations for uplifting the Black community and being a source of support for college students of color since the early 20th century.
The Hoodies are on sale for a retail price of $65, while the tees sell for $25.
‘Yard Love’ is part of the company’s ‘United Against Racism’ commitments to strengthen DEI (Diversity, Equity and Inclusion) efforts both within the company and externally.
Reebok also pledged a minimum $25,000 donation to the United Negro College Fund.
“This collection will help shine a light on the important efforts of historically Black fraternities and sororities,” said John Moore, SVP – U.S. Commercial Sales, in a statement as per The Root via The Westside Gazette.
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“As a member of a Black Greek organization, we believe in the power of human achievement and are committed to justice and equality for all.” he added.
Reebok Yard Love Apparel Collection features
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The new hoodie and t-shirt capsule honors the divine nine and will come in the colorways used by the historic sororities and fraternities: pink/green, crimson/cream, black/gold, blue/white, blue/gold, crown/gold, purple/gold.
According to a press release by Reebok, the collection was built to shine a light on the important work of these organizations and to pay homage to those who fought against racial isolation and racial barriers on predominately white college campuses through the founding of these groups at the start of the 20th century.
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These Black organizations continue to uplift Black communities and college students with their charitable acts and provoke social change by magnifying the significance of diversity and inclusion.
Reebok has decided to shine a light on educating consumers.
“Reebok’s Yard Love apparel collection was designed to showcase the pride and excellence within these communities,” the press release stated.
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The Yard Love Apparel Collection will be available for a starting price of $25.
Customers can also the company's official store to support the brand, and check out the vibrant Yard Love Apparel Collection.
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