)
Golden State Warriors star Stephen Curry will handle product development, among other things, in his new mega deal with Under Armour.
According to reports, the NBA superstar and Golden State Warriors point guard Steph Curry could earn nearly half a billion dollars from his new long-term contract extension with sportswear manufacturer Under Armour.
The agreement, which could also potentially last beyond Curry's playing career, will build on the 35-year-old NBA star's relationship with Under Armour, following the announcement of the new deal according to a report by CNBC.
A statement last week confirming the extension read:
“The first 10 years was just the start. We are taking our partnership even further with a new long-term commitment to serve athletes and communities around the globe for years to come. #ProtectThisHouse”
Curry, who signed with Under Armour in 2013 has already released his 10th signature shoe with the brand.
)
)
The new deal with Under Armour will see him tasked with helping drive athlete insights, product development as well as strategic business and marketing endeavors.
The Golden State Warriors star who recently turned 35 will also reportedly assume a broad advisory role focused on expanding brand loyalty and recruitment to expand the company's athlete roster.
READ ALSO: Richest pastors in the US
)
Meanwhile, Under Armour will provide increased funding for community impact efforts under the contract extension.
"We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it's an exciting time to strengthen that partnership," Curry was quoted to have said as per IBT.
"We understand that it's a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling," he added.
Under Armour founder Kevin Plank also believes the new Curry partnership will give Under Armour the catalyst it needs.
"Stephen is one of the greatest talents of our generation. At his core, he embodies what it means to be an Under Armour athlete and is an integral part of the Under Armour family.
“We are excited to keep building together, bringing even more innovation and inspiration to athletes across the globe," he said.
While the exact terms of the new agreement were not disclosed, reports suggest that it could be one of the biggest-ever endorsement deals in sports history.
)
Curry's initial deal with Under Armour in 2013 was worth about $4 million a year, but the extension could result in him receiving almost $500 million, according to Basketball Forever.
And in comparison, all his NBA contracts will total more than $473 million by the 2025-26 season.
Related content
)
09:01 - 01.04.2023
NBA Steph Curry dazzles as Warriors blow past San Antonio Spurs
Steph Curry, Klay Thompson and Jordan Poole propelled the Warriors to a 130-115 win over San Antonio on Friday night, improving to 41-37 on the season.
)
13:13 - 31.03.2023
NBA Steph Curry signs new mega deal with Under Armour
Golden State Warriors superstar Stephen Curry has signed a long-term extension with Under Armour to continue their partnership.
)
09:22 - 29.03.2023
NBA Steph Curry scores 39, leads Warriors to comeback win over Pelicans
Golden State came back from a 20-point deficit to defeat the New Orleans Pelicans 120-109 on Tuesday.
)
08:11 - 23.03.2023
NBA Steph Curry leads Warriors to crucial 127-125 win over Mavericks
Stephen Curry led the Golden State Warriors to back-to-back wins on the road for the first time this season with a huge win against the Dallas Mavericks.
)
23:05 - 17.01.2023
NBA Steph Curry gifts President Biden jersey as Golden State Warriors visit White House
Golden State Warriors celebrate the 2022 NBA Championship at the White House with President Biden
)
19:21 - 14.03.2023
NBA 'I love everything about you' - Ayesha Curry pens adorable birthday message to Steph Curry on Instagram
NBA superstar Steph Curry received a romantic birthday message from his wife on social media.
)
10:45 - 17.01.2023
NBA Steph Curry compared to Michael Jordan
Not LeBron! Steve Kerr explained why Steph Curry is the Michael Jordan of this generation.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)