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Kenya's East African Classic Rally promises a massive economic boost, drawing global attention and benefiting local businesses and conservation.
The upcoming 11th edition of the East African Safari Classic Rally (EASCR), set to rev up in December 2023, is poised to revitalize Kenya's economy with a significant foreign investment of over $1.5 million (Ksh 225million).
This thrilling 10-day rally, drawing more than 65 entrants, has captured the attention of both local and international rally enthusiasts, with 44 international teams joining the race.
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12:27 - 04.11.2023
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Each of these teams is anticipated to spend approximately $25,000 USD during their stay in Kenya, providing a substantial economic infusion.
As the rally roars through 11 counties, it is expected to leave a trail of economic prosperity, with over 800 hotel beds booked every night across 25 different hotels, resulting in accommodation expenses exceeding $600,000 USD.
Kenya's natural treasures are set to benefit too, as the Kenya Wildlife Service (KWS) anticipates earning around $75,000 in park fees from the rally.
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19:30 - 05.11.2023
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This financial boost will aid in the preservation of Kenya's breathtaking wildlife and landscapes, offering hope to the dedicated custodians of the nation's natural heritage.
Numerous local businesses are also poised to reap the rewards of this adrenaline-fueled event.
Restaurants, car rental companies, logistics firms, tourist attractions, and car mechanics will all see increased business during the rally, providing a welcome boost to the local economy.
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20:59 - 01.11.2023
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Moreover, thousands of individuals will actively participate in what is hailed as the "World's Toughest Rally."
What sets the EASCR apart is its commitment to environmental sustainability.
It stands out as one of the few rallies worldwide that is carbon-neutral, offsetting emissions from both cars and helicopter flights through the use of carbon credits.
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20:45 - 29.10.2023
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Furthermore, in a show of environmental responsibility, drivers and teams will be planting trees in Kilifi County at the rally's inception, aligning with government initiatives to combat deforestation and promote reforestation.
With this year's entrants boasting a combined net worth exceeding $100 billion USD, the EASCR serves as a grand showcase of the beauty of Kenya, enticing potential investors.
CEO Jeet Ghose expressed his enthusiasm, stating, "It is wonderful to host an event in Kenya that generates such a large and timely boost to both Kenyan rallying and tourism across 11 counties and multiple state-owned and private enterprises."
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13:06 - 04.07.2023
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As the East African Classic Rally roars to life this December, the Kenyan economy will receive a resounding boost, reinforcing the nation's standing as a premier destination for adventure, conservation, and business.
With its unique blend of thrilling racing, environmental stewardship, and economic stimulation, the EASCR showcases Kenya's potential to the world, setting the stage for future investments in this remarkable nation.
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