With the EA Pamoja AFCON bid already in progress, Ruto was at it again, this time with rally when he handed a financial boost of Shs45b ahead of the Safari Rally as it prepares to mark 70 years of existence in Kenya.
Kenyan President William Ruto means business in promoting sports and supporting athletes, at least from what has been seen.
With the EA Pamoja AFCON bid already in progress, Ruto was at it again, this time with rally when he handed a financial boost of Shs45b ahead of the Safari Rally as it prepares to mark 70 years of existence in Kenya.
"For over 70 thrilling years, the safari rally has contributed a singular spectacle to global motorsport. As a result, the rally will continue the great tradition that has turned into a distinguished fixture," Ruto said on Friday at State House in Kenya.
"Government has undertaken measures to exploit the invaluable branding value of this global event by investing Ksh1.5b, (approximately Shs45b).”
"To support it and profile the rally appropriately, thus positioning Kenya as an iconic sporting nation,” Ruto added.
Ruto also revealed that the rally would have a hustler's Bazaar, which would offer hustlers the opportunity to earn from serving the crowds.
About the Safari Rally
The Safari Rally is an event on the World Rally Championship calendar; it was first held in 1953 as the East African Coronation Safari in Kenya, Uganda, and Tanganyika as a celebration of Queen Elizabeth II.
In 1960, it was renamed the East African Safari Rally and kept that name until 1974, when it became the Kenya Safari Rally; the rally left the WRC in 2002 and returned in 2021.
The 2023 edition, which will take place in December, has attracted 34 crews from 20 countries, with Kenya being represented by 19 drivers.
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