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20:26 - 10.02.2025
A 'risky' $20,000,000 investment? How Nike's marketing ambush with Sha'Carri Richardson proves they struck a goldmine
When Nike extended Sha'Carri Richardson's ambassadorial deal valued around $20,000,000, many feared it was a 'risky' investment. However, recent events have proven otherwise as recent success has made her sponsors proud.