KCB has spent over Kshs 1.5 billion in the past 20 years to support the Safari Rally.
KCB has pumped Ksh150 million towards supporting the 2023 World Rally Championship (WRC) Safari Rally scheduled for June 22-26 in Nakuru County.
The bank will be the official financial partner of the Safari Rally, which marks the third year since the Safari Rally returned to the World Rally Championship calendar.
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Ksh100 million will go directly to the 2023 WRC Safari Rally event while Ksh50 million will support the sponsorship of three local drivers, brand activations, and customer engagements.
KCB has renewed its sponsorship to Evans Kavisi and Nikhil Sachania. Karan Patel will be joining the KCB-sponsored team. The bank has spent over Kshs1.5 billion in the past 20 years to support the Safari Rally.
Speaking at the launch of the sponsorship, KCB Group Chief Executive Officer, Mr. Paul Russo expressed excitement towards supporting Safari Rally and his undying love for the sport.
"We take great pride in being part of East Africa’s motorsport story since 2003, when we first sponsored the Safari rally.
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The event is scheduled for June 22 to 25 in Naivasha, Nakuru County.
"This marks another chapter in our story and reiterates our commitment in supporting sports, as we celebrate the historic return of WRC Safari Rally to the Kenyan soil,” Russo said.
In 2019, KCB became the official financial partner for the Safari Rally Kenya for the World Rally Championship (WRC) Rally, with a three-year commitment of Ksh250 million starting with a WRC Candidate event staged in June 2019.
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Meanwhile, KCB also announced a commitment towards promoting sustainability and care for the environment during sporting activities.
“We are championing sustainability initiatives like tree growing, recycling, waste management in the run up, during and after the Safari Rally,” Russo said.