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AC Milan partners with PUMA and KOCHÉ for a stunning 4th kit.
AC Milan the reigning champions in Italy have dropped their fourth kit on Thursday, February 23, 2023.
The fourth kit is a collaboration with KOCHÉ a fashion brand established in Paris.
AC Milan partner with PUMA and KOCHÉ for a stunning 4th kit
Puma has a sponsorship deal with international sports brand Puma and they went through the creative process with KOCHE for the new fourth kit.
The special capsule collection properly interprets AC Milan's iconic red and black stripes.
The new AC Milan fourth kit is a match-ready collection that is both football and fashion-forward.
It is a street-inspired couture with tech performance and includes a pre-match jacket, the AC Milan fourth shirt, shorts, and goalkeeper kit.
The new AC Milan fourth kit was modeled by first-team players Theo Hernandez and Olivier Giroud.
The new AC Milan fourth is available in two versions.
The Authentic shirt features DryCELL technology for maximum breathability and ULTRAWEAVE performance fabric to make it light.
A statement by AC Milan on the new kit said, "This Fourth Kit designed by PUMA and KOCHÉ is the perfect embodiment of the innovative drive of AC Milan, which wants to be an avant-garde club and trendsetter.
“With its ability to incorporate our red and black colors with gold and its modern design, the Kit combines tradition and innovation, and is a testament to AC Milan's ability to blend football and fashion in a credible and authentic way."
Christelle Kocher, Founder and Creative Director of KOCHÉ was also thrilled with the outcome, she said, "It was a real honor for me to work on this cult shirt. I'm a football fan and AC Milan is one of the most iconic teams of all time.
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"I'm very proud of bringing KOCHÉ's elegant touch to the Milan players on the pitch.
"It was a real pleasure to immerse myself in the DNA of Milan and give my modern interpretation to the AC Milan stripes."
The new AC Milan x PUMA x KOCHÉ Fourth Kit will make its debut when the Men's First Team will face Atalanta at the San Siro in the Serie A match on Sunday, February 26.
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