Dala Sevens receive massive financial boost

RUGBY Dala Sevens receive massive financial boost

Abigael Wafula 14:50 - 28.06.2023

The tournament, hosted by Kisumu RFC has over the years established itself as one of the most thrilling and fiercely competitive rugby tournaments in the sevens circuit.

The Dala Sevens tournament has received a Ksh2 million boost from Kenya Breweries Limited (KBL) ahead of the highly anticipated 2023 edition of the event set for this weekend at the refurbished Jomo Kenyatta International Stadium in Kisumu.

Dala Sevens is renowned for its thrilling display of rugby action as top rugby clubs from across the nation battle it out for glory. This year’s edition is expected to feature some of the top teams in the country including Mwamba, KCB, Nondescripts, Menengai Oilers, Nakuru RFC, and hosts Kisumu RFC.

The tournament, hosted by Kisumu RFC has over the years established itself as one of the most thrilling and fiercely competitive rugby tournaments in the sevens circuit.

Tusker's sponsorship will provide a significant boost to the tournament, which serves as the opening round of the 2023 National Sevens Circuit. It will encompass the provision of entertainment throughout the event, ensuring an unforgettable experience for players and spectators alike.

By aligning with the Dala Sevens, Tusker aims to further enhance the growth and development of rugby in Kenya, while also connecting with passionate sports enthusiasts who share their love for the game.

Speaking during the tournament, Dala Sevens Vice-Chairman Gabriel Ouma expressed his gratitude to KBL for their generous support.

He said: “We are immensely grateful to Tusker for their valuable contribution to the Dala Sevens tournament. Their sponsorship will undoubtedly enhance the quality of the event and provide an unforgettable experience for players and fans alike."

"We anticipate a thrilling competition with a high level of skill from the participating teams. We have received an overwhelming response, and we expect a record number of teams to take part in the Dala Sevens tournament this year."

Established in 1999, the National Sevens Circuit has become a highlight of Kenya's rugby calendar. Hosted by various clubs in collaboration with the Kenya Rugby Union, the circuit brings together teams from across the nation to compete in exhilarating rugby sevens tournaments.

Meanwhile, Tusker Brand Manager Lennox Mwalea said they are proud to be associated with the tournament and are hopeful that the sponsorship will ensure its success.

He said: "Through this sponsorship, we aim to create unforgettable experiences for rugby fans and contribute to the development of the sport at all levels. We are confident that our sponsorship will contribute to the success of this tournament."

"We are very proud to renew our relationship with Dala Sevens, which is a tournament that we have a long history supporting.

"For many years, this tournament has been one of the most exciting in the National Sevens Circuit Calendar and that’s thanks to the high level of competition and the enthusiasm of the fans from the region.”

Teams will compete for the coveted National Sevens Circuit title by accumulating points based on their performance in each tournament. The 2023 circuit comprises a total of six tournaments held in five cities and towns across Kenya.