Nike launches UGX 1.2 m shoe in honour of Kipchoge

© Eliud Kipchoge Twitter

SPORTS GIST Nike launches UGX 1.2 m shoe in honour of Kipchoge

Shafic Kiyaga 16:08 - 01.09.2023

The culmination of Kipchoge's legacy, embodied by the EK Umoja Collection, resonates powerfully.

Sportswear giant, Nike, has unveiled the remarkable EK Umoja Collection, a testament to the legacy of world marathon record holder Eliud Kipchoge.

This collection, which encapsulates the unifying ethos of the two-time Olympic champion's impact on the running community, pays homage through an array of running footwear and apparel that resonate with every runner.

At the heart of this collection lies a profound tribute to Kipchoge's achievements and his commitment to pushing the boundaries of human potential.

Among these remarkable pieces, the Nike Vapuorfly 3 stands out with its extraordinary price tag of UGX 1.02 million, a testament to its premium design and the reverence it holds in the realm of running enthusiasts.

Alongside it, the Nike Alphafly 2, Nike Zoom Fly 5, Pegasus 40, and Nike Victory track spike are emblematic of the union between technology, innovation, and Kipchoge's unparalleled achievements.

This remarkable collection reverberates with Kipchoge's proud Kenyan heritage, notably embodied by the recurring color red, which pays homage to the Nike Kenya kit he wore with pride as he clinched his first gold medal.

A distinctive touch is added through the sock liners embedded in the collection footwear, as well as select apparel items, which bear the official time of Kipchoge's triumphant 2003 5,000-meter win: 12:52.79.

A visual marvel within the collection is the graphic print of Kipchoge's own handwriting, which boldly states his empowering mantra, "No Human is Limited".

This phrase is imprinted on the medial midsole of each shoe and adorns each apparel item, serving as a beacon of inspiration for runners to overcome their limits.

In addition to these visual elements, the Dri-FIT tee encapsulates Kipchoge's optimism with a quote that encourages a positive perspective on life: “Let us imagine that we are in a garden. Let us focus on the flowers and not the weeds.”

The profound impact of Kipchoge's collaboration with Nike extends far beyond apparel and footwear.

Over two decades of unwavering dedication to his craft have culminated in an unmatched legacy.

Through Nike's Breaking2 project, Kipchoge accomplished an extraordinary feat, becoming the first person to run a marathon in under two hours.

Eliud Kipchoge poses in his new EK Legacy sportswear line, a tribute to him from Nike | Photo Credit: Global Sports Communication

His achievements further extend to claiming the world record for the marathon, securing 10 World Marathon Major titles, and participating as a four-time Olympian, medaling in each game since Athens 2004.

While Kipchoge's elite status shines brightly, he remains deeply connected to the running community.

His commitment extends beyond personal excellence, as he strives to inspire and bring more individuals into the world of running, creating an environment where the sport's benefits and camaraderie flourish.

Nike's new EK Legacy running shoe | Photo Credit: Global Sports Communication

The culmination of Kipchoge's legacy, embodied by the EK Umoja Collection, resonates powerfully.

The collection's availability starting August 31, 2023, at nike.com and select retailers marks a momentous chapter in the story of Eliud Kipchoge, uniting the running world with his vision of unity, health, peace, and joy.