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Noah Lyles teamed up with actress Lily Collins to successfully execute the latest Olympic Games ad.
With less than 200 days to go ahead of the Olympic Games in Paris, France, excitement is already building up and athletes are not shying away from being featured in ads and stating their ambitions.
In a latest ad, actress Lily Collins repeated her role as Cooper from the hit Netflix series Emily in Paris as part of a new campaign promoting the 2024 Summer Olympics in Paris.
The 34-year-old is filmed delivering a board room marketing "pitch" about a potential new uniform that triple World champion Noah Lyles could wear during his meets at the upcoming games.
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Lyles is then shown wearing an extravagant gold armoured outfit created by fictional designer Pierre Caudault from the Netflix series.
The two-time World 200m champion seems excited about his attire and hits the track running, only to end up mistakenly draping his competitors in the lengthy gold cape trailing behind him.
The video then cuts to Cooper, who is seen celebrating Lyles' win by popping a bottle of Champère Champagne before spraying it all over the marketing executives sitting around the boardroom table.
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“As we kick off an Olympic year, we are delighted that Lily Collins, as Emily Cooper, will bring her fantastical marketing ideas to our Olympic campaign," Jenny Storms, NBCUniversal's chief marketing officer said in an official press release.
“Her stylish pitch fits perfectly with our strategy and will generate excitement for the upcoming Olympic Games in Paris, one of the fashion capitals of the world."
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