BetKing Partners with Lagos Liga to Transform Grassroots Football

Nengi Akinola, Head of Marketing at BetKing, during the Lagos Liga Media Briefing sponsored by BetKing, held recently at the Mobolaji Johnson Stadium in Lagos.

BetKing Partners with Lagos Liga to Transform Grassroots Football

Pulse Sports Team 14:23 - 09.12.2024

By partnering with Lagos Liga, BetKing reinforces its mission to create platforms that nurture talent, inspire communities, and celebrate the passion that defines Nigerian football.

BetKing is proud to announce its sponsorship of the 2024 Lagos Liga, a groundbreaking initiative that underscores its commitment to empowering communities and advancing football development in Nigeria. The league kicked off on Friday, December 6, 2024, at the iconic Campos Stadium, bringing together football enthusiasts, non-professional players, and fans in a thrilling showcase of skill, passion, and community spirit.

The league will feature 16 teams competing in a league format for a grand prize of N50 million, alongside other accolades such as Most Valuable Player (MVP), Highest Goal Scorer, and Best Supporters Group awards.

In a thrilling development, the Lagos Liga has drawn the attention of high-profile team owners, including renowned music icons and entrepreneurs. Davido leads 30BG SC, Don Jazzy helms Supremos FC, D’Banj takes pride in owning Koko FC, and Tacha champions Tacha FC. Their participation infuses the league with star power and creativity, delivering an unparalleled fusion of sports and entertainment for fans.

Speaking on the partnership, Gossy Ukanwoke, Managing Director of BetKing, said: “Football has always been a unifying force in Nigeria, bringing people together across diverse backgrounds. The Lagos Liga represents a bold step in redefining grassroots sports by creating opportunities for talented individuals to shine and for communities to rally around a shared passion. At BetKing, we are committed to initiatives that go beyond the game, empowering individuals, strengthening local engagement, and building a platform for lasting impact in Nigerian football. This partnership is a celebration of what football can achieve when given the right support and vision."

Fan engagement is at the heart of the Lagos Liga. Beyond the matches, we have activities which allow fans to experience BetKing online and offline including Spin to Win, live simulation of Aviator, etc. We want every fan to feel like an integral part of the league, creating lasting memories and connections. He concluded.

The Lagos Liga is a platform that bridges the gap between professional and community-level football. By fostering inclusivity, the league celebrates Nigerians from all walks of life and creates opportunities for aspiring athletes to showcase their talents on a significant stage.

This sponsorship reflects BetKing’s dedication to the growth of sports in Nigeria. By partnering with Lagos Liga, BetKing reinforces its mission to create platforms that nurture talent, inspire communities, and celebrate the passion that defines Nigerian football.

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